This book promotes marketing your goods and services without being a spammer. Unfortunately, there is is not enough specifics to really design a successful program. Dont be afraid to get a copy to review from your local library, but dont spend any money to own a copy.
A topic like this, I want a full of references to specific websites that can provide me with all the resources I need to create and deliver a successful email marketing program. This book gives good tips on the does and donts, falls short on the meat and potatoes of the subject.
It does give some good guidelines on constructing an effective Marketing email, but if you want numbers and figures, you will be disappointed.
If you have a Website which you want to promote, email marketing can be an effective method, even with all the email spam we receive today, emailing marketing can be effective. What Arnold points out, is email marketing is most effective when done as a way to communicate to a group that already had been identified as having an interest in you product or service and not as a cold calling tool, that will look like spam.
